metaphysical & metaphorical musings : art, architecture, and arithmetic
Showing posts with label Typography. Show all posts
Showing posts with label Typography. Show all posts

Tuesday, February 1, 2011

P(ruitt-)I(goe): A Typographical Architecture


The sharp, hard, enclosing lines of Modernism; a reflection of metaphysics founded on distinction, stability, repeatability.

Bibliographic and digital textuality are both laid out according to grids.  Everything has its own apportioned space.

page layout
      
the digital page
       
page folds
type fount
radiant medium

Visual and material expression doesn’t fit into nicely delineated units.  Marinetti’s At Night, In Her Bed breaks free from the normalized typographical matrix, embodying tumultuous affect:


The poetic experimentation of Marinetti, Tzara, and others laid the path for typographical manipulation.  The  Helvetica font is a movement in a more rational direction; it is a face for the form; Helvetica and its derivatives (like Arial)  are uniform, clean-line typefaces intended for all uses and purposes (evidenced by its predominance in contemporary culture).  The drive to create an organic typeface backfires into infinite repeatability, the same flaw of Pruitt-Igoe.

Helvetica, est. 1957

Pruitt-Igoe, est. 1954


We can put pi into a clean, neat shape, but that doesn’t make it any less irrational; you can’t quantify the unbound; a squared circle isn’t a circle anymore.  “On the grid, there is no room to grow.”  Grid as anti-rhizome?

Monday, January 24, 2011

...poetic?

Revolving and revolving in the deepening fractal,
The falcon can still hear the falconer;
Things come together; the center cannot hold
—Walton-Blake-Yeats

Combing through notes, a question is posed: “what about this problem resists a utilitarian solution?”  A question best answered by an aphorism: “You can’t douse a fire with lighter fluid.”  The problem resists utilitarian solution because utilitarian solution is the problem itself.

The image of the Pruitt-Igoe projects: the grid


The grid might be the most practical apparatus ever developed.  Descartes’ coordinate plane revolutionized the study and applicability of geometry.  The use of plane geometry similarly revolutionized mimesis in painting during the Renaissance.  Nearly every diagram in Poundstone’s book is on a grid, a testament to its importance in game theory.  This sentence is represented on yet another grid.

The grid imposes form onto content, what Coleridge calls the mechanical, repetitious and uncreative.  Bergson (in The Creative Mind) warns against letting the abstractions of science and mathematics govern life and philosophy.  Or, as “Weeds” suggests:


on the grid, there is nowhere to grow.

Pruitt-Igoe is a potent image of disaster and policy rolled in one.  The grid is a diagrammatic feature expressing an intensive feature.  A disaster in and of itself, Pruitt-Igoe is also a symptom of a larger cultural disaster that springs from the pursuit of metaphysical stability: the accident of positing the accident in the first place, then suppressing it in favor of an illusory essence.  Trying to banish the accident just opens the door to the very thing itself, welcomes it and all of its baggage.  If Thetus and Peleus had invited Eris to the wedding, she would have had no reason to roll the golden apple down the aisle.  We would have been robbed of what Russell calls history’s only rational war.  Von Neumann got lucky.

The typographical manipulations of some Futurist poets (like Marinetti here) demonstrates the limitations of the grid that governs the material space of literacy by sharply contrasting it:


There is no room to play when you’re on the grid; game theory’s name is antithetical.  The laws of rationality leave no room for actual play, which revels in uncertainty and perpetually rides the crest of the happy accident.  When rules take on too much weight, the game becomes a chore.

The grid itself is a policy, one of regularity and uniformity that answers the call of Plato’s metaphysics to focus on that which is stable, what has constant uniform identity, an unchanging essence.  Electracy’s metaphysics: a poetics of the grid, reinvestment in the accidental to expose where the grid gerrymanders—where/when/how/why the image deforms—perceiving and conceptualizing the effect of form on content, toward developing an inherent poetics of the digital and radiant.